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The World of Display Advertising Just Got a Lot Bigger
Like some 200 million other users in the US, I’ve spent my share of time on Facebook. Yet I am still amazed when I hear stats like “one in every five page views occurs on Facebook.com.”[i] That sounds...
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Marketplaces: A vision for 2015 and beyond
2014 was a huge year for programmatic advertising. In 2014, programmatic advertising in the United States alone hit a new milestone: $10 billion. Growth aside, the year also forecasted the next act...
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Get your media planning up to speed with Automated Guaranteed technology
Download the whitepaper today. Fifty years ago, Gordon Moore, one of the inventors of the integrated circuit (a.k.a. computer “chip”) and co-founder of Intel, observed that the number of transistors...
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